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Thursday, August 7th

Saul Williams Gets Verbose About His Nike Commercial

Saul Williams wrote a nice little essay (and by “little” I mean almost 2000 words) about why he let Nike use List of Demands for a commercial and then goes off on a save-the-world tangent:

I see no glory in ‘preaching to the converted’. Furthermore, I believe fully in the power of music and have branded my work with it’s own conscientious stamp and stomp of attitude fueled to steal the show in the face of the nonsensical. Quite simply, it was clear to me that people would not be rushing to the store to buy Nikes after seeing that commercial, but rather rushing to youtube or itunes to hear or download the song. I even imagined those who would be rushing to blogs to question how I could allow this to happen and the subsequent discussion of the ethical treatment of factory workers and how new minds would be informed and enlisted in the struggle for ethical change.

Whoa, Saul. Too many words. You can just say, “I wanted to get people who watch TV to check me out so I can challenge them to think more.”

He goes on to say we should “challenge ourselves beyond cultural traditions” and something about “ignorance rather than wisdom”… I don’t know, I wasn’t paying attention. And then there was something about how being vegan can save the planet that actually kind of made some sense, scarily enough. Read it yourself if you have the time.

I’d be more concerned that the song has nothing to do with what the point of the commercial seems to be.

Photo modified under Creative Commons, original by Anthony Topper.

Written by Josh Mock
> Music, Television, Video | 10:00 am |
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9 Responses to “Saul Williams Gets Verbose About His Nike Commercial”

  1. On 08/7/08 10:12 AM, Jay DiNitto said:

    I stopped reading when I read “societal paradigm shift.” At least he made it past one sentence before using it.

    Vegans are the biggest idiots in the world.

  2. On 08/7/08 11:32 AM, Seth Werkheiser said:

    Dewds, I LOVE that song. When I hear it I want to strap several parachutes to my chest and run!

  3. On 08/7/08 12:45 PM, Dr. Jones said:

    Saul Williams is fucking awesome.

  4. On 08/7/08 2:39 PM, Howard said:

    It worked.
    I stole the song off the internet and sent it to a bunch of people I don’t know for free. The Man now has the Nike-clad feet of a thousand total strangers on his neck.

    Plus: Now I’m faster.
    And why is that guy in the picture grabbing Saul’s camera-penis? THAT’S revolutionary.

  5. On 08/7/08 2:58 PM, Ryan @ Milkweed Records said:

    Hey Jay! Closed-minded bigots are actually the biggest idiots in the world. You lose.

  6. On 08/7/08 3:58 PM, Howard said:

    FIGHT! FIGHT! FIGHT!

  7. On 08/7/08 6:05 PM, Jay DiNitto said:

    LOL @ trying to goad me with insults

  8. On 08/7/08 6:13 PM, Seth Werkheiser said:

    great - people fighting on the internet. What’s next? Videos of kittens?

  9. On 08/7/08 7:55 PM, Ryan @ Milkweed Records said:

    LETS GO… BURY YOUR FUCKING DEAD STYLE. ;-)


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