January 31, 2009

Bob Dylan, Will.I.Am Do Super Bowl Pepsi Commercial Together

Before I begin, if the commercials are your only form of solace for Super Bowl pleasure because your boyfriend stuffs his chip-eating face and talks about Ben Urlacher, and you want to be surprised at every 30 second spot — do not watch this video. If you only care to see the good commercials and can do with seeing the bad ones early, then go ahead — this one is okay to see.

Will.i.am, of Black Eyed Peas fame, and Bob Dylan, of being totally awesome fame, share their celebrity for a Pepsi advertisement this year. Dylan’s footage comes courtesy of archival film, and is interlaced with shots of Will.i.am performing and various clips of other random whatevers. Seems to be alluding that people aren’t all that different — you and I — from when it was the 60s, and nothing’s really changed all the much. Corporate greed used to dictate everything they watched on television, too?

[link, Stereogum]

8 Responses to “Bob Dylan, Will.I.Am Do Super Bowl Pepsi Commercial Together”

  1. On 01/31/09 1:53 PM, Jay DiNitto said:

    Will not watch halftime. Any halftime I’ve come across features people I don’t care about at all. When are they going to figure that out and make changes accordingly?

  3. On 01/31/09 4:51 PM, Paul A Harper said:

    Any word on how much Bob Dylan was paid for that song / commercial?

  5. On 01/31/09 10:37 PM, Christopher said:

    Respect! Bob Dylan one of the greatest Poet, song writer, musician’s weve ever know in our generation. Exactly why he never gets personal, and sticks too his ART…because of judgemental goof balls…Long live Dylan!!!

  7. On 01/31/09 11:33 PM, ryan said:

    i’ve often said that will.i.am is the next bob dylan.

    and that pepsi is the next soma.

  9. On 02/1/09 9:39 AM, andy said:

    Wow. Rap really can ruin any song.

  11. On 02/2/09 7:56 AM, Mike said:

    a whore is a whore is a whore with no respect for his own work or his audience’s love of it

  13. On 07/11/09 10:09 AM, LAura said:

    I really liked the ad!! Never been a big fan of Dylan or W. Still apreciate art…And, I don’t know, i supose everyone of us is a working whore. If we weren’t we’d be at the beach surfing or whatever all day :D
    Love from Barcelona (Europe)

  15. On 07/11/09 1:59 PM, Cool dude said:

    Underoath is gonna play halftime this year i believe.

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