Even though the Super Bowl halftime show has been consumed with legacy acts the last few years, 2010′s broadcast did give ample airtime to music written after 1985. Granted, it was in ads — but since you have to drop a couple million to get on the air, it’s still meaningful. Then again, maybe it just means the down economy affords large corporations less money for licensing fees.

Either way, one of the few humorous commercials involved Tracy Morgan getting punched by Stevie Wonder — while Grizzly Bear‘s Two Weeks plays in the background.

Additionally, that Arcade Fire song we wondered about was used on numerous NFL promos, but the only thing I could think was, “Wait, this isn’t Where the Wild Things Are.”

Because of some crazy/loud shenanigans during the Super Bowl party I attended, I missed the Foxy Shazam jam that was supposed to be used somewhere. Did anyone else catch it? Were there other bands that got some love last night?

6 Responses to “Indie Rock Gets Some Exposure at Super Bowl”

1. On 02/8/10 12:27 PM, Media Mug Shot said:

   

   Arcade Fire had to be the big winner. Every time I turned around, it seemed their song was playing.

2. On 02/8/10 12:27 PM, Jay DiNitto said:

   

   Super….Bowl?

3. On 02/8/10 12:54 PM, Nick Harvey said:

   

   Foxy Shazam’s “Unstoppable” played during a NFL commercial, it was quick, awesome and fitting

4. On 02/8/10 9:09 PM, ryan. said:

   

   you could even hear arcade fire from the stadium over the announcers talking.

5. On 02/8/10 9:10 PM, ryan. said:

   

   and that google ad gave me a beta male boner.

6. On 02/9/10 10:41 AM, Jake said:

   

   Commercials have long ransacked good indie music for jingles. Not just at the super bowl. I heard psychic city by yacht on a commercial for nyquil or vicks, matt and kim and some alcoholic beverage, the song from we’ve got an app for that, blanking on the band name b/c of the flu medication.

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